Edição: 1ª Edição
Autor: Isabel Cantista
Acabamento: Brochura
ISBN: 9789896942007
Ano de Publicação: 2016
Formato: 23 x 16 x 1,5 cm
Páginas: 146
Sinopse
As a collective work with diverse and varied
contributions, this book is aimed at all those who work in and study the
Fashion industry.
One of the most visible and important dimensions of this
industry is time, whose rhythm is managed through a continuous succession of
collections and proposals. The spatial dimension is also particularly relevant,
since the proposals of the fashion market are presented within geographical and
virtual spaces.
Within the Fashion industry there are distinct spaces that
are considered by the entrepreneur or manager and – based on this reflection –
fundamental decisions are then taken about locations within given geographical
zones, the creation of new concepts and the layouts of stores, as well as
social media visibility.
Finally, the increasingly frequent presence of antennae that
are either integrated or in contact with items of clothing brings our attention
to the human body as the most important space of fashion and the need for its
protection.
This book thus gathers together some reflections on
geographical, physical and virtual spaces in Fashion, illustrating current
trends and seeking to contribute to innovation in fashion business.
ISABEL CANTISTA is graduated in Law from the University of
Coimbra (Portugal)and has a PhD in Management from the University of Sheffield
(UK).
For more than a decade she was involved at management level
with Grupo Sonae, in the areas of Human Resources and Marketing. She has been
teaching in Higher Education since 1987 and she is currently an Associate
Lecturer at Universidade Lusíada do Porto and Guest Lecturer at AESE Business
School.
As Founder and CEO of the company FFI – Fast Forward Innovation,
she seeks to promote innovation through the convergence between the academic
and business world. Within this scope, since 2008 she has organised the Global
Fashion Conference, which offers a multidisciplinary approach to Fashion,
bringing together researchers and entrepreneurs from around the world. The
conference is held bi-annually at a university with a research centre in the
area of Fashion. To date, this congress has had five editions – Florence,
Porto, Madrid, Ghent and Stockholm.
Isabel Cantista is frequently invited to speak at conferences
on the themes of marketing and innovation. She is Coordinating Editor and
Author of Fashion in a Global World (2011) and Author of Casos Europeus de Mar
Marketing (2nd edition in 2014).
Autor
ISABEL CANTISTA
Licenciada
em Direito pela Universidade de Coimbra e doutorada em Gestão pela Universidade
de Sheffield (GB). Desempenhou durante mais de uma década funções na direção do
Grupo Sonae, nas áreas de Recursos Humanos e Marketing. Docente do ensino
superior desde 1987, é atualmente Professora Associada na Universidade Lusíada
do Porto e Professora Convidada da AESE Escola de Direção e Negócios.
Fundadora e CEO da empresa FFI Fast Forward Innovation, procura a partir da
mesma promover a inovação através de uma aproximação e colaboração entre o
mundo académico e o mundo empresarial. Neste âmbito, promove desde 2008 o
congresso internacional GFC-Global Fashion Conference, que agrega
investigadores e empresários numa perspetiva pluridisciplinar e se realiza a
cada dois anos numa universidade diferente, tendo tido até ao momento quatro
edições Florença, Porto, Madrid e Ghent. Isabel Cantista é frequentemente
conferencista convidada em Portugal e no estrangeiro em eventos cujos temas se
prendem com marketing e inovação. É autora de Casos Europeus de Marketing
(2014) e coordenadora e autora de Moda num Mundo Global (2011).
