Edição: 1ª Edição
Autor: Susana Costa e Silva, Vitor Verdelho Vieira
Acabamento: Brochura
ISBN: 9789896943073
Ano de Publicação: 2019
Formato: 23 x 16 x 1,5 cm
Páginas: 208
Sinopse
The "business case roadmap" (The bcr) collection
presents a step-by-step procedure to find possible paths for the establishment
of a business. For the construction of this tool, we base on best practices
observed throughout years of experience in conducting business and lecturing.
The collection
includes three books that complement each other, which are useful at different
stages of a business' life.
For a global
approach to business development, we will present three volumes for this
collection. In the first one we will explain how to evolve from the Idea to the
Business Case; in the second, we will explain the go-to-market and how to
navigate the implementation stage; in the third, we will focus on how to expand
the business, avoid common mistakes inherent in this stage; and we will also
emphasize the financial backup required for the expansion of the operation.
